Post by account_disabled on Mar 13, 2024 7:11:11 GMT
Amazon header bidding: what is it? E-commerce giant Amazon is making new advertising and technology tools available to publishers in Europe in a bid to overtake Google and Facebook in the digital advertising market. Amazon is pushing further into the digital advertising market, bringing new technological tools for making ads in Europe, aimed at helping publishers make more money online, as well as allowing Amazon FBA to make money comfortably by eliminating some of the problems related to implementation of its own e-commerce. Amazon's Transparent Ad Marketplace , which launched in the US just over a year ago, is now available in the UK, Germany, France, Italy and Spain.
This solution offers publishers (this term refers to bloggers and more generally Find Your Phone Number website owners) and app developers a new way to monetize their content using header bidding (a technology that allows multiple advertisers to bid on an ad space at the same time, meaning the highest bid should always win). What differentiates this product from others is that it is cloud-based, meaning that the bidding takes place on Amazon's servers and not on the publishers' website. In turn it means that they do not have to insert advertiser codes into their website, thus speeding up the loading times of their pages. Amazon also says header bidding will offer greater transparency, allowing web page owners to see which companies are bidding and which won the auction.
When we started offering header bidding several years ago, we quickly noticed that there were incredible benefits for publishers, advertisers and customers in moving processes to the cloud and giving them complete visibility into who is bidding, who is winning and why , ” explains Matt Battles, vice president of technology at Amazon. Accept Functional cookies to view the content. The launch is just the latest sign that Amazon is trying to gain ground in the digital advertising market. Emarketer estimates that, in the US, Amazon is the fifth largest digital revenue generator, with revenue of $1.65 billion in 2017 – more than Twitter and Snapchat. That figure is expected to rise to $3.19 billion in 2019. It's also the fastest growing platform – up 48.2% in 2017, but will only account for 3% of the total US market in 2019, far behind Google and Facebook.
This solution offers publishers (this term refers to bloggers and more generally Find Your Phone Number website owners) and app developers a new way to monetize their content using header bidding (a technology that allows multiple advertisers to bid on an ad space at the same time, meaning the highest bid should always win). What differentiates this product from others is that it is cloud-based, meaning that the bidding takes place on Amazon's servers and not on the publishers' website. In turn it means that they do not have to insert advertiser codes into their website, thus speeding up the loading times of their pages. Amazon also says header bidding will offer greater transparency, allowing web page owners to see which companies are bidding and which won the auction.
When we started offering header bidding several years ago, we quickly noticed that there were incredible benefits for publishers, advertisers and customers in moving processes to the cloud and giving them complete visibility into who is bidding, who is winning and why , ” explains Matt Battles, vice president of technology at Amazon. Accept Functional cookies to view the content. The launch is just the latest sign that Amazon is trying to gain ground in the digital advertising market. Emarketer estimates that, in the US, Amazon is the fifth largest digital revenue generator, with revenue of $1.65 billion in 2017 – more than Twitter and Snapchat. That figure is expected to rise to $3.19 billion in 2019. It's also the fastest growing platform – up 48.2% in 2017, but will only account for 3% of the total US market in 2019, far behind Google and Facebook.